Participants in this virtual workshop series will:

1. Be introduced to the farm business planning process and learn how to: •Identify and list all of their farm’s assets and their productive capacity •Determine the current wellbeing of the farm business •Review the feasibility of alternative enterprises •Evaluate the risks the farm faces •Determine who the customers of the farm are and what utility (form, place, time, possession) these customers want •Make basic marketing decisions: •What form, grade, quality to produce •When, where, how to price •When, where, how to deliver

2. Be introduced to five areas of risk (Production, Marketing, Financial, Human Resource, Legal) and learn how to identify, measure, and manage risks on their farms in these areas.

3. Understand financial management of the farm and how to use financial statements (Income Statement, Balance Sheet) and enterprise budgets to assess the performance of the farm business and make better decisions.

4. Understand marketing principles and how the elements of the marketing mix (Product, Price, Promotion, Place, People) are used to create an effective plan to manage the marketing decisions on the farm.

5. Develop a personal risk management and marketing plan for your farm. •Develop goals in each of the five risk areas, and in each of the five marketing areas. •Identify specific actions you will take for each goal. •Commit to follow through and implement the actions identified.

This workshop series will be delivered through five required Zoom sessions, accompanied by five optional review & homework help-sessions.

Contact John Clendaniel at jclendaniel@desu.edu or Dennis McIntosh at dmcintosh@desu.edu for more information.

To register: https://forms.gle/UBxPT8vKK4Cf1s697